High-performing, intense, color and odorless grey coverage. Our alchemaic approach to hair color has NO ammonia, PPD and Resorcinol from the industry standard formula. Actually while we don’t like to toot our own horn (ok maybe we do), we were the first ever professional permanent color system without ammonia worldwide. Our Micro Emulsion Complex slows oxidation, lanolin protects the hair shaft and argan and sunflower seed oil add shine and hydration and regenerate the cuticle. In 68 colors, this cream gel is designed to be diluted to 1 to 1.5 or 1.2 for super lightening shades or ultimate toners.